Seasonal Apparel Drops & Community Campaigns
Digital Flair’s community campaigns officially begin in 2026, supporting causes close to home throughout the year — from first responders and conservation to mental health, local families, animal rescues, and more.
We’re also proud to introduce our Small Business Boost, offered three times a year to provide apparel and added exposure to deserving local entrepreneurs.
Explore our upcoming seasonal campaigns, each created with purpose and a local cause at its heart.
Together, we’re making an impact where it matters most.
Explore the Collection
Cozy fall favourites, fun Halloween-inspired designs, and a chance to give back.
Our October Collection is available for a limited time only, with proceeds supporting First Responder peer support and wellness initiatives — helping support the people who are always there when our communities need them most.
See something you love but want to make it a little more you? If you’re curious about a different graphic, colour change, or would prefer a hoodie, crewneck or tee instead, just reach out! We’ll always do our best to accommodate custom requests and help you create something you’ll love.
Shop the drop, celebrate the season & help us give back — because not all heroes wear capes.
Available only through October!
FEBRUARY — Pink Shirt Day Collection
Anti-Bullying & Mental Health SupportOur first drop of the year focuses on kindness, inclusion, and love. This collection features clean, empowering designs for kids and adults, with a portion of proceeds supporting mental health programs in our community. A simple way to stand up, speak up, and spread kindness.
MAY — Conservation Collection
Our Conservation Month is a give-back initiative supporting the Lake Huron Fishing Club through every custom sun shirt order. Built for long days on the water, at camp, or outdoors in the heat, these UPF sun shirts combine function, comfort, and purpose. Inspired by the outdoor lifestyle and the responsibility that comes with protecting it, every order helps give back to local fisheries and conservation efforts.
AUGUST — Animal Shelter Collection
This mid-year drop features clean, minimalist pet-themed designs for animal lovers. A portion of proceeds supports local rescues, shelter needs, and adoption assistance funds. Simple apparel with a whole lot of heart.
OCTOBER — Not all heros wear capes
Our October drop features cozy fall designs and fun Halloween-inspired pieces, created to celebrate the season while giving back to First responders. This collection runs only through October and Proceeds support first responder peer support and wellness initiatives.
DECEMBER — Warm Hearts Full Shelves
Our final drop of the year is dedicated to supporting families during the holiday season. Festive shirts, cozy sweaters, engraved ornaments, and winter toques help raise funds for local food banks, gift programs, and families in need. This campaign brings warmth, generosity, and community spirit to the season.