How it all began
Welcome! I’m Shawna — a creative entrepreneur fueled by design, storytelling, and the outdoors.
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My journey began behind the camera in 2011, photographing families and weddings before moving into branding, commercial work, and web design. Along the way, I built a career in wellness and coaching, but creativity and the outdoors always pulled me back.
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After years of running a corporate-style nutrition business, I realized I wanted to build something more meaningful—something rooted in craft, connection, and creativity. That shift led to the creation of Grit Outdoors, and eventually sparked the full-time venture now known as Digital Flair & Design.
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What started as experimenting with apparel printing and design in the back room of my old business grew into a complete Design & Print studio—one focused on bringing ideas to life for teams, organizations, and businesses across Ontario. I sold the previous business, embraced the change, and committed fully to this creative path.
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Today, Digital Flair & Design specializes in custom apparel, embroidery, full-colour printed apparel, engraved leather patches, and clean, professional website design. My goal is simple: to help brands show up with clarity, consistency, and confidence—both on apparel and online.
When I’m not designing or printing, you’ll usually find me outdoors with my partner RJ and our pup, enjoying the homestead and finding inspiration in nature.
With exciting plans ahead, I’m grateful for every project, every collaboration, and the chance to keep creating work that truly makes an impact.
A Little Story Behind the Name & Logo
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Digital Flair & Design has grown so much over the last few years, but every part of the name and logo still reflects where it all started—and the values that continue to shape every project today.
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Digital comes from my passion for creativity through photography, graphic design, websites, branding, and bringing ideas to life digitally long before custom apparel.
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Flair represents the creativity, personality, and attention to detail that goes into everything we create, because I've always believed it's the little details that make the biggest impact.
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Design ties it all together through custom apparel, embroidery, print, and promotional products—creating pieces that help businesses, organizations, teams, and brands showcase who they are with confidence.
The logo itself holds even more meaning 💕
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The peacock feather represents my best friend and symbolizes strength, growth, and creativity.
The sage leaf reflects my love for the outdoors, nature, and living a life that's grounded and authentic.
The thread spool represents embroidery and custom apparel, stitching together creativity, craftsmanship, and the relationships I've built with so many incredible clients.
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What started as a creative outlet has grown into something far bigger than I ever imagined. Today, Digital Flair & Design is built around helping businesses, teams, and organizations bring their ideas to life with creativity, quality, and attention to detail.
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What started as a creative outlet has grown into something far bigger than I ever imagined.
Digital Flair & Design isn't just another print shop—we're a creative partner. Just like every element of this logo was chosen with purpose and meaning, we believe every brand, every design, and every project deserves that same level of intention. Around here, hope isn't the strategy—execution is. We pour meaning into everything we create that truly reflects the people and businesses behind them.
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This is where creativity meets craftsmanship, and where visions come to life. ✨