How it all began

Welcome! I’m Shawna — a creative entrepreneur fueled by design, storytelling, and the outdoors.

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My journey began behind the camera in 2011, photographing families and weddings before moving into branding, commercial work, and web design. Along the way, I built a career in wellness and coaching, but creativity and the outdoors always pulled me back.

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After years of running a corporate-style nutrition business, I realized I wanted to build something more meaningful—something rooted in craft, connection, and creativity. That shift led to the creation of Grit Outdoors, and eventually sparked the full-time venture now known as Digital Flair & Design.

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What started as experimenting with apparel printing and design in the back room of my old business grew into a complete branding studio—one focused on bringing ideas to life for teams, organizations, and businesses across Ontario. I sold the previous business, embraced the change, and committed fully to this creative path.

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Today, Digital Flair & Design specializes in custom apparel, embroidery, full-colour printing, engraved leather patches, and clean, professional website design. My goal is simple: to help brands show up with clarity, consistency, and confidence—both on apparel and online.

When I’m not designing or printing, you’ll usually find me outdoors with my partner RJ and our pup, enjoying the homestead and finding inspiration in nature.

With exciting plans ahead, I’m grateful for every project, every collaboration, and the chance to keep creating work that truly makes an impact.